What separates the Great from the Good? May it be entrepreneurial ventures, athletic performances, artistic feats, social interactions and consumer products, there always seems to be a thin but huge barrier separating the top 20% from the rest (Pareto principle at work yet again).
This summer I’ve been focusing a lot on thinking about this issue.
I’m a bboy and I’ve been training a lot this summer. One move I’ve worked on for six months is the Flare. While a lot of it is getting stronger and more flexible, surprisingly, they are not the most important in mastering the move. Once you get a base level of strength, thousands of repetitions are needed to master the tiny details to get beautiful looking flares. You need to know exactly the motion in whipping your legs, how hard to whip, and how long to wait before the next whip. The same goes for rotating the hips and hand placements.
Details, details, details.
Same goes for creating new moves. It’s not just about creativity, but also the polish. A tiny change of angle in how you kick your legs out can make the difference between looking like a limp noodle and a controlled badass.
Details are perhaps the most paramount in designs: product, fashion, UX.
Everyone knows of the detail-obsessed reputation of the late CEO of Apple, Steve Jobs. How he scrutinizes the choice of the tiniest screw and shades of yellow have become legendary and examples for aspiring product design.
No matter how much you might spend on designer suits and shoes, if your shoes don’t match your belt, all that go to waste and you’re instantly filed under No Taste.
In UX, rounded corners are considered better than their angled counterparts for a number of reasons and when all other things equal, separate the Great sites from the Good.
In shoes (yes I love kicks), compare the following:
PF Flyer Bob Cousy Lo with Converse
Exact same sillhoutte, but the PF Flyer’s much more stylish and distinct. Why? For one, the clean teal lining of the sole.
One little detail, makes all the difference.
Little details matter. To quote one of my favorite bboys, Kid David
It’s not what you do, but how you do it.
Next time when you wonder how to make your site stand out, your design chosen, look good doing a move you just made up, check those corners, shades of yellow, and the elbow angles.